Creating Imagery for Greater Ideas
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Affinity Map

Experiential & Social 

USER INTERVIEWS YIELDED THAT USERS MENTIONED SOCIAL EXPERIENCES MORE THAN OTHER ASPECTS OF CANNABIS THAT WE DISCUSSED

 

PROBLEMS

-Users don’t like that they are not able to use cannabis on-site at dispensaries in California, Colorado,  Washington, & Oregon

-Users want to know how to find private social clubs, “secret” cannabis friendly events and concerts
 

-Users want to be able to socialize while using cannabis in a public environment the way that people regularly do with alcohol